We help brands position for market leadership, establish relevance with consumers, and stretch into new business opportunities. We leverage all consumer touch points to strengthen a brand's emotional bond with consumers. We unlock growth by optimizing brand portfolios.
Global Expansion & Market Entry
We help clients assess the global market opportunity, prioritize key markets, and create a strategic roadmap to realize international growth. We develop tailored market entry strategies based on actionable consumer insights and market knowledge.
Brand Health
We assess key brand metrics by designing, executing and analyzing primary qualitative and quantitative consumer insights. Then, we make actionable recommendations to enhance brand health and track key metrics to ensure brands are on the right path to growth.
Category Development & Expansion
We help brands build upon their key equities expand their footprint beyond existing categories and create relevant growth platforms. We guide clients to focus growth efforts on the highest return opportunities. Taking into account existing resources and capabilities, we help businesses create roadmaps for growth.
M&A Due Diligence
We provide investors with strategic due diligence on potential acquisition targets. We offer our unique perspectives on retail strategy, international potential, brand positioning, consumer insights, and operational scalability. We also conduct third-party assessments for company sale processes.
Advanced Analytics & Profitability Optimization
We utilize proprietary advanced analytics to help clients address strategic issues from customer segmentation to database mining and profitability optimization. By integrating existing client data with external market data, we paint a holistic view of any situation for our clients and create a path to enhanced sales and/or profitability.
Channel Strategy
In the rapidly evolving retail landscape, consumers access brands through multiple channels and touchpoints. We use advanced analytics to understand channel interaction and to align strategies to optimize profit across channels.
Customer Experience
Each customer interaction is integral in shaping brand perception and loyalty. We help businesses design customer interactions spanning multiple touchpoints from retail stores to digital, wholesale and aftersales service.
Design, PD, Sourcing Process Optimization
Speed to market is critical to capture emerging trends and consumer preferences. We help clients streamline their design, product development and sourcing processes to realize greater sales and efficiency.