-
Jessica has over 15 years of experience in advanced analytics, strategy, and consumer insights. Prior to founding ArtLogica Strategy Group, Jessica was the Founder of Greengreat Inc., an independent strategy and marketing consultancy. She helped various fashion brands improve operational efficiency and develop their brand strategy.
-
Prior to this, Jessica served as the Director of Strategy & Consumer Insights at Coach Inc., where she advised Coach's senior management team in the development and implementation of global brand strategies across the Asian, European and US markets.
-
Jessica was responsible for Coach's brand strategy in Greater China including category extension, distribution strategy, and brand building. She spearheaded Coach's global tourist strategy to capitalize on the increase in tourism spend in North America and Europe.
-
Before Coach, Jessica was a consultant at McKinsey & Company in the Global Business Technology Practice. She also worked at AT&T and Navisys (acquired by Accenture) with a focus on data analytics.
-
Jessica holds a BS in Engineering from Zhejiang University, an MS in Electrical Engineering from the Ohio State University, and an MBA from Cornell University's Johnson Graduate School of Business.